Today, most consumers who intend to visit a store or a business first run a check about the business on the internet before visiting the store. When you have a local business, local SEO services govern the success of your business and its online presence to a great extent. Here’s a list of tips that will help you optimize your business using local SEO services and local SEO hacks such that your sales increase.
CREATING LOCAL CONTENT
We all know Google pays most attention to the quality and intent of the content. You can’t get away with writing for the search engine and not for the readers anymore. You would find every local SEO specialist recommending relevant content before anything. So, if you want to be prominently visible to the local audience for local business, your content should be location specific. Write more of specific content that reach your local target audience instead of writing generalized content that has a global reach. For instance, it makes more sense if your title has the name of your city and the content helps with local information pertaining to your niche to attract a more local audience.
USE KEYWORDS RELEVANT TO LOCAL SEO
Local SEO services, when it comes to content, mainly depends on the usage of the right keywords. We know that people find content through keywords. This means, your local audience might be looking for information by entering city or locality specific keywords. So, if your keywords don’t have the name of the city in them, you might be missing out on a good number of local audiences.
When you conduct your keywords research, look for keywords that are words that people use to find specific information. However, adding a prefix or suffix to the keyword by inserting the city name would help in reaching out to more of local audiences.
GOOGLE MY BUSINESS LISTING
Verifying yourself on Google My Business is possibly one easy yet wise Google local SEO strategy, if you are keen on being locally listed as a business. All it takes is- logging in to your Google account, filling in details and requesting Google to verify your Google My Business account. You would be sent a verification code to the address of your physical store. Upon entering the verification code, you get listed on Google My Business. Once that happens, you are at high chances of finding yourself at the sidebar space in Google’s local search. This makes it quite easy for people to spot your business and rewards you with better sales.
EMBED GOOGLE MAPS
Today, people make most searches about any store using google maps. So, if your store has not been listed on Google Maps, you might not be visible to many of your potential clients. Once verify your Google My Business, you can also be on Google maps. All you have to do is embed your Google map on your contact page. One of the significant local SEO services tactics, this also helps in displaying the Google map location in search result itself which can even be shared.
MANAGE YOUR ONLINE REVIEWS
People have become more cautious about the stores they visit and the number of happy customers those stores have. They look for reviews and carefully read through those and go by the numbers. This makes having good online reviews one of the important aspects to attract more clients to your store. There are various review platforms, like Yelp, Google My Business, Angie’s List, etc. and you should look for local SEO citations as well. Make sure you get yourself listed on those platforms. Besides that, even social media platforms are a good way of having people’s reviews.
Look for platforms that are specific to your industry so that the reviews about your business are more specific. Once you start getting reviews, it is also important to be responsive. You should have someone to monitor and respond to the reviews. Furthermore, handling criticism or negative reviews is also important. Respond in a way that shows your customers that you are willing to take steps to provide better services.
ADD LOCATION PAGES TO YOUR WEBSITE
If your store is located in different localities in the city, you would want to make it easier for the clients to reach the store that is closest to them. And this also needs a certain amount of SEO. You can create various location pages with a description of the store, address, and contact information. However, make sure you avoid duplicating content across the location pages on your website. Besides that, adding Google maps to your website would also help your clients reach the store easily.
LOCAL LINK BUILDING
One of the major SEO tactics for local business SEO is a specific link building. In order to reach a local audience, reach out to local pages and blogs. You can also create a partnership with other businesses or connect with other local business owners and get into a symbiotic relationship of helping each other.
Following this local SEO checklist can benefit your business in great ways. If all of these local SEO tips seem too overwhelming to you, you can also look for affordable local SEO services that can help you with the optimization of your business.
Author Bio: A creative content writer and an SEO specialist working currently at Stan Ventures, a popular White label local SEO service provider. You can reach me online through LinkedIn for a quick response.